About

Arooj Siddique is the artist and founder behind this brand, creating original paintings that blend emotion with elegance. Working across abstract, calligraphy, landscape, botanical and minimal styles, her art is designed to influence, inviting contemplation, curiosity, and connection.

The story began not in a gallery, but in solitude. Over time, painting became her way to spark reflection and shift moods. In a world of generic wall decor, Arooj saw a gap — a lack of art that feels real, personal, and emotionally resonant.

Based in Pakistan, she creates one-of-a-kind artworks for modern collectors, thoughtful decorators, and anyone drawn to meaningful visuals and beauty.

What You’ll Find Here:
Authentic hand-painted paintings
A studio that values artistic innovation
A premium experience from creation to delivery
Styles that speak: abstract, botanical, calligraphy, landscape, minimal

Mission: 
To express and inspire through art — while bringing it into spaces where it truly belongs because art isn’t just a background, it’s a presence.

Values:
Authenticity over replication
Freedom over formula
Beauty over noise

This is art with a pulse — meant to be felt, not just seen.
You're invited to explore, collect, and connect.